Managing the Bottom Line

Managing the Bottom Line


If you don't keep track of how much money you're making, you have no idea whether your business is successful or not. You can't tell how well your marketing is working. And I don't just mean you should know the amount of your total sales or gross revenue. You need to know what your net profit is. If you don't, there's no way you can know how to increase it.

If you want your business to be successful, you need to make a financial plan and check it against the facts on a monthly basis, then take immediate action to correct any problems. Here are the steps you should take:

* Create a financial plan for your business. Estimate how much revenue you expect to bring in each month, and project what your expenses will be.
* Remember that lost profits can't be recovered. When entrepreneurs compare their projections to reality and find earnings too low or expenses too high, they often conclude, "I'll make it up later." The problem is that you really can't make it up later: every month profits are too low is a month that is gone forever.
* Make adjustments right away. If revenues are lower than expected, increase efforts in sales and marketing or look for ways to increase your rates. If overhead costs are too high, find ways to cut back. There are other businesses like yours around. What is their secret for operating profitably?
* Think before you spend. When considering any new business expense, including marketing and sales activities, evaluate the increased earnings you expect to bring in against its cost before you proceed to make a purchase.
* Evaluate the success of your business based on profit, not revenue. It doesn't matter how many thousands of dollars you are bringing in each month if your expenses are almost as high, or higher. Many high-revenue businesses have gone under for this very reason -- don't be one of them.

photography the basics
post card marketing
playing the executive 9 golf course w
ping pong equipment
preparing for divorce court
preparing for tax preparation
prepaid credit card
picking out equipment
playing a game you can win
pilates reformer
pos software
pph and why you might need a lawyer
playing chess in russia the agony o
photo software
post natal massage therapy
photography business taking baby photos
pregnancy massage therapy
podcasting monetization strategies for marketers
popup ads redesign them and explode your sales
pregnancy exercise
pos register
popular varieties of cigar boxes
play better golf through exercise
practical realities of custom bike build
postal savings guide
photography poses the missing ingredient
podcasting used as a business marketing tool by
planning permission tips uk loft conversions
pork ribs
plasma screen uk
pre paid legal
pre paid cellular phone
portland travel
premium quality auto parts complemen
player auction
piggyback promotion the future of low cost pr
powerful periodized strength training basics fo
pos system
prepare your ford escape for a summer
portable dehumidifier
play poker for free
prada handbag
platinum diamond ring
physical therapy aide
planning creative holiday parties
planning a christmas dinner party
prepaid legal
postcards a quick way to more sales
premium quality auto parts complementing linco
pine furniture care guide
prague travel basics
prenuptial agreements protect your f
prepaid wireless cell phone
plastic surgery clinic
pirelli tires will get you where you
poker know your limits
pivot points in forex mapping your time frame
pop up displays
potatoes are healthful
podcasting internet radio on demand
picture this helpful photography hints
preparing for a leather craft project
ppc advertising the first step in a seo marke
play poker online
postpone your procrastination indefinitely 5 wa
podcasts are giving people a voice f
preparation in teeing up the golf ball for the
point of sale terminal
polishing the mirror
play free online poker
plus size fashion trend feminine chic
plastic adhesive
postcards simply amazing
preapproved
plan a wedding you can be proud of without br
pre approved
post and beam house
polar heart rate monitor
popeyes reading glasses they ll make your eyes
pioneer plasma 43 hde purevision tv
popular viral marketing techniques
portable data terminal
police auction
planning an exceptional book signing fro
photo printing
polar bear tour
pick a city any city
photography tips while traveling
planning an out of state move
plan to succeed
photographer washington dc
pleasant hawaii vacation
power writing 101 tips and tricks to
portable exhibition stands
platform development tip 1 switch writing hats
pre diabetes the calm before the storm
play roulette online
photography contest a fun and rewar
playing creative games for fun a great way to
pizza
post card
prepaid phone
post card profits
portable gas heater
point of sale software
pineapples the healing fruit of the tropics i
pre paid cell phone
positioning in small business marketing
point of sale systems how to choose 2
power of the written word part i
power golf exercises that are proven to add dis
powerpoint to flash a new trend in
pregnancy weight gain the mystery solved
picking up the best satellite tv deals from the
pre construction condominiums
postcard the next big thing
power struggle by joseph ghabi
pregnant women don t just stay at home go shop
polar bear gift
pop up trade show displays
powerful article writing strategies f
predictive dialing
photography jobs do you have a futur
poor credit rating loan
poker a social thing
plan the perfect wedding shower
picking out the ultimate fishing boat
popular snoring remedies
poker bankroll requirements
photo greeting card
pleural mesothelioma
practical uses for gps technology
playing your cards right traveling wi
planning a baby shower
prepaid phone card
prepaid legal services
positive aikido
power of attorney and planning ahead can help
poor credit
phone teleconferencing
platinum survey
platinum master card
portable air purifier
plumbing san diego
predictive dialing software
prenuptial agreements protecting your financia
positive company branding
pos hardware
planning your wedding reception
pitney bows
platform development tip 1 switch
possible acne messages
play online slot machine game
physical fitness is your workout missing some
pre paid legal services
pop up exhibit
power golf the easy way
pre paid long distance
phone tape recorder
plantar faschitis and heel bone spurs causes
pink sheets discover disclosure
polish up for higher profits
playing with money to make more
pneumatic rivet gun
playing virgin
pregnancy exercise and diet tips sensible adv
planning stress management
planning a car audio system installation
planting roses tips you need to know
prefab building
preparing for your new pet
practical plans for mail order beginners
plastic surgery
photos for internet personals top 4 reasons wh
poster print
pre diabetes check engine warning light
poverty in america over 35 million living belo
playground pettiness
picking the best mailing lists
phone taps that allow you to listen to both end
podcasting tools
position position position the secr
planning a successful wedding
plan your house by following some simple steps
plan a chinese new year party to ring in the ye
pink breast cancer bracelet
physical beauty care of the hands
prepaid cellular phone service
play texas hold em
polychords and the jazz improviser how to prac
playing and winning the scholarship game
point sale software
popular con games and how to recognize them
pre money vs post money valuation
pickup truck rental
play online baccarat game
platonic friendships last relationships don t
pizzazz prevents piracy of your articles
plumbers chicago
podcasting trend
planning for your financial future
point of sale systems how to choose
poker lingo for amateurs
plastic envelope
planning a perfect romantic vacation
preparing for your tax interview
prepaid cell phone
plant growth in hydroponic systems
pilates mat
pre approved credit cards
podcasting the next big thing on the internet
playing baccarat online free tips an
policies and procedures used as management key
pinot gris or grigio this grape makes great wine
pocket guide to federal help for individuals with disabilities
planning a special wedding shower
prepaid wireless is it right for you
planning your wedding reception menu
ppo
pot odds
photo editor software
powerful intentions
prepare your ford escape for a summer escapade
pick a winning company and make it work
post divorce alimony in texas
predicting the future online
pop up exhibits
pill dispenser
preparation tax
prempro breast cancer risks
picasacom google s new photographi
portrait of a portfolio career an answer to t
positive and negative effects to expect when yo
pit bulls and heartworms
pop up trade show display
play ball to get fit
pioneer military lending
postcards picture perfect promotion
portugal car hire
picking out the best nursing school
pioneer lending
picking out the man s wedding ring
plastic tubing
plus loan consolidation
postcards effective marketing tool
powerbreathe lung conditioner and breathing ex
planning your wedding decoration budget
practical tips to secure your home protect your family and valuables
plastic packaging
popcorn recipes